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I utilize the psychological concepts of “peculiarity” to make a brand unforgettable.

"It's this notion of 'peculiarity' that can help us understand what makes lasting memories, according to Per Sederberg, a professor of psychology at The Ohio State University."You have to build a memory on the scaffolding of what you already know, but then you have to violate the expectations somewhat. It has to be a little bit weird," Sederberg said."- Science News

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